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Bibliografia
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Keywords
GENERATIONS, MEDIA, CULTURAL CONSUMPTIONS, CULTURAL ARTIFACTS, SOCIAL REPRESENTATIONS, SEMANTICS, MEMORIES, AUDIENCES, QUALITATIVE RESEARCH

Media and Generations in Italian Society

Università Cattolica del Sacro Cuore
Abstract
The research is aimed at exploring the issue of the relationship between media and generations in Italy, intending to contribute towards the understanding of the complex “generation social construction”, intended as the cohorts’ process of genesis and self-recognizing where biographical and historical traits, social discourse and reflexivity continuously intersect.
The aim of the project is to understand from a theoretical standpoint the role of the generation within the field of cultural production and consumption; from an empirical point of view the final objective of the research shall be to delineate a semantic of the different generations, in order to build a typologization of the several relational forms they can institute with the media and their offer, able to show the complex constellations of meanings that lead heterogeneous individuals to recognize themselves in communicative terms as a generation.
The research spans three wide, strictly intertwined areas, with the integration between theoretical perspectives and statistical data as well as between non-standard sociological research tools and textual analysis of both socio-semiotic and content approch:

1. Background research in order to build the research’s theoretical and interpretative frames;
2. Field research for deep exploration of generational identitary backgrounds in relation with the media system, featuring a qualitative survey multi-oriented:
a. On the >>>

Principal Investigator
Fausto Colombo Università Cattolica del Sacro Cuore
Research Objectives
The research intends to explore the issue of the relationship between media and generations in Italy. The following objectives are to be focused upon:

- understanding from a theoretical standpoint the role of the generation within the field of cultural production and consumption, starting with the analysis of cultural and media products (such as novels, movies, comic books, music…), in order to build a typology apt to probe the many relational forms between cultural field and the notion of generation. The goal set is thus to reach a wider and more formal understanding of the application of this concept within the cultural field through a typologization capable of highlight the distinctive traits leading to the application – in both common as well as critical discourses - of the concept of “generational” to media and cultural products;

- Exploration of the emergence of a generational semantics through scrutiny of online communications, on the light of an interpretation of the Net as a whole – from www to chat to newsgroups to RSS – as a cradle for communications on any other medium;

- Empirical enquiring of the relationship between generational belonging and media (old and new), in terms of both each generation’s media experience (with respect to the single medium and to the inner equilibriums of the media diet – itself constituted by the complex relationship between products and consumption/fruition forms) and in terms of >>>

Timescale
24 months
National and international background
The topic of the relationship between sociologically-intended generations and media appears right from the start both widely complex and at the same time ripe of perspectives and insights.
Complexity is already present in the most credited sociological definitions, from Dilthey’s (“a group of individuals who lived at the same time an historical event both determinant and unique, hence drawing their moral framework and sense of sharing a common destiny” Gallino 1978:318) to the genealogic conception, which reduces the generation notion to the degree of biological ascendance or descent with respect to a chosen individual; to the demographic one, which sees a generation as a cohort of individuals born within the same time span (approximately twenty years), in the same stage of their life-cycle, sharing the relative social position as well as being objected to the same evaluations by the other cohorts, being exposed to “social, cultural, psychological experiences roughly similar – and different from other generations’ ” ; to the purely temporal one, which measures a generation over the thirty years span (conventionally?) separating an individual’s birth from the moment he reaches the reproductive stage.

From Donati’s relational sociology comes an interesting suggestion about the possibility of a multi-dimensional vision of the category of “generation”, where biographical traits shall coexist alongside with historical, biographical and cultural ones; a >>>