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AVVERTENZA: DATO IL CARATTERE MULTIDISCIPLINARE E MULTITEMATICO DEL PROGETTO, LA BIBLIOGRAFIA ESSENZIALE, RAZIONALMENTE IRRIDUCIBILE E' RISULTATA DEL 30% PIù AMPIA DELLO SPAZIO DISPONIBILE. SI E' DOVUTO PROCEDERE AD UNA RIDUZIONE CON CRITERIO DI CASUALITA' STATISTICA.

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Keywords
CULTURAL PLANNING, CULTURAL POLICY, STRATEGIC PLANNING, NEGOTIATION, SOCIOLOGY OF THE ARTS, ECONONOMY OF THE ARTS, SOCIOLOGY OF COMMUNICATION, CULTURAL RESOURCES, EVENTS

Cultural Planning, the public and the arts: the contribution of sociological research.

Università degli Studi di Udine
Abstract
The project involves 14 researchers, about half of which are cultural sociologists; the others' competences are in general and economic sociology, urban sociology, town planning, and urban economy. They form 4 local units based at the universities of Padua, Udine, Venice and Verona. The research lays at the intersection of urban planning and the sociology of art. The basic common theme is the role of culture in local (urban, regional, community) development. The main assumption is that in post-modern, post-industrial society, with high standards of living, mobility, accessibility, education, leisure, communicational thickness and so on, there is ever more scope for cultural pursuits of all kinds; that cultural resources and products are becoming an ever more important sector of the economy; and that culture is therefore becoming also an ever more crucial factor in urban policy . There is a tidal trend, in advanced society , to regenerate aging, formerly industrial or emporial cities, by turning them into glittering, vibrant hubs of cultural activities. Since a couple of decades, the paradigm of Cultural Planning (CP) has been developed to rationalize and bring forward such experiences. The special role of the Venice Unit will be to critically revise and update the CP paradigm, originally developed in the Anglo-Saxon world, with a view to check its transferability to the Euro-Mediterranean context. A number of cases of larger cities which have recently experienced >>>

Principal Investigator
Raimondo Strassoldo Di Graffembergo Università degli Studi di UDINE
Research Objectives
The general goal of the project is the redefinition and adaptation of the Cultural Planning (CP) model , that has been developed mainly in the anglo-saxon world ( UK, USA, Australia, and Canada), to the Italian context. In this effort, it will be necessary to take into account the evolution occurred in the meanwhile in the concept of strategic planning, in the complexification and interweaving of the processes of local development, the growing weight in such processes taken on by the different sectors of culture (traditional material culture, cultural industries, “high arts” and so on) in a country exceptionally endowed with “cultural ores” like Italy , and finally of the ever more crucial role played by media and communication in the promotion of cultural events.

In general, CP puts forward the following goals:

·Present itself as a true system of local development, able to warrant the cultural development of the target area, and the linkages between opportunities and constraints which are necessary in order to launch and sustain a development process;
·Present itself as a truly and effectively integrated system, able to take maximum advantage of the whole array of cultural resources (historical-traditional and contemporary, natural-environmental and artificial, hand-crafted and industrial, folkloristic and avant-garde, material and symbolic, of local or global interest, etc. ), in view of the territorial value-added and overall >>>

Timescale
24 months
National and international background
The present project is rooted in the theory of Cultural Planning (CP) and thus at the intersection of planning theory and sociology of culture (of cultural and communicative processes, in the Italian phrase).

1. PLANNING
Planning is classically meant as a mode of organized action which was born in the military and the town-planning realms and then spread, around the turn of the XIX-XX centuries, to the economy and then to all sectors of State intervention: infrastructures, territory, school, health, transport, social services, etc. The practice has taken on monstrous features in totalitarian regimes; but it has been widely adopted also in liberal- and social-democratic societies (Mannheim 1950). To plan essentially means to employ rational-scientific methods in political-administrative activities: definition of problems to be solved and goals to be reached; identifications of obstacles and constraints; identification of ways and means (procedures, resources, competencies, subjects etc.) to accomplish the goals; recursive control of congruence between means and ends; etc. As a rule, planning includes a time dimension ( scheduling, timing, chronograms etc.) and a spatial one (intervention areas). Planning gets all the more necessary as the world (system) becomes more complex, in terms of multiplicity and linkages between all the elements (variables) involved. In this situation, it is all the more imperative for planning to be holistic (comprehensive) >>>